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Interpretive Phenomonological Analysis as a methodology for PERSoNA?

Posted by Nick on August 1, 2008

Or IPA to its friends…

I’ve just been listening to Linda Creanor’s Keynote from the recent Emerge online conference (23-25 June 2008). Linda was talking about the JISC funded LEX project and I think that the methodology (IPA) that she describes might be just what I am looking for to generate that elusive user input for PERSoNA.

As its fundamental starting point IPA adopts an experiential (phenomenological) focus (the participant as expert) upon which the researcher imposes their own interpretive process.

The principles of IPA are that it is an inductive approach (bottom up rather than top down); that it does not test hypotheses and a priori assumptions are avoided; it provides opportunities for participants to tell their own stories, in their own words, and in as much detail as possible; it aims to capture and explore the meanings that participants assign to their experiences.

A successful analysis is:

  • Interpretive (and thus subjective) so the results are not given the status of facts
  • Transparent (grounded in example from the data)
  • Plausible (to participants, co-analysts and general readers)

Here is the full LEX Methodology Report

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One Response to “Interpretive Phenomonological Analysis as a methodology for PERSoNA?”

  1. […] edit the results and post on here as a podcast; though I will also try to apply the principles of IPA and extract some meaningful data that we can then use as a springboard for more detailed […]

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